Audience Research Results

 

We created a questionnaire that we sent out to our target audience to gain research into what they like in a horror film and we will take this information and apply it to our original idea’s to make the best film we can.

Male	Female
32	8

This shows that a majority of the people I have asked have been male. This is good because I believe that a majority of people who would like our film would be male; this is also bad as this limits our audience which could watch our movie and we could miss out on business.

Age	16	17	18
	26	4	10

All of the people I have asked are within the age range I want to do our film for (16-18) this makes their opinions more required as we can change our movie top their opinions.

How many horror films do you watch in a month?
1-3	4-6	7+			0
12	18	10			0

A lot of people who we sent the questionnaire to watch a lot of horror movies so this then makes the survey helpful as they have experience with movies before, and watch at least one every month.

What genre of horror movies do you watch/ enjoy?
Zombie	Supernatural	Comedy	Apocalyptic	Vampire	Slasher	Teen	Sci-Fi	Other
6	0	20	0	0	9	4	1	0

This shows that a lot of people like comedy horror movies; we have used this and given our movie a slight comedy sense to it. Also, we’ve taken into interest that a good chunk of our audience likes slasher films so well be using this within our films.

Favourite Horror film

Shaun of the Dead (Repeated)

We have taken into consideration about how a lot of people like Shaun of the Dead so we are considering using a costume reference to the film (red tie, white shirt, ink splodge)

Why do you enjoy horror films

A twist of a reality which creates fear (Repeated)

We are using this within our movie by using the use of school (a safe and educational environment) and twisting it into a desolate zone for our killer to hunt.

Lead role?
Male	Female	Either
7	9	24

This shows that our audience is really too sexist and doesn’t mind who plays the lead role, leaving it to us to make the decision on who should lead the film.

What do you expect to see in a horror film?

Thrills & Blood

We will use these as the main conventions which we will use within our horror film so that our audience is happy with our production.

What puts you off a horror?

Cheap production

This is a slight problem as due to the fact that we don’t have Hollywood budgets here we have to work around what we can get, so hopefully this won’t be too much of a problem if we try hard enough.

Facebook	TV	Radio	Twitter	Youtube	Public Adverts	Cinema	IMDB	Other
18	20	12	6	18	14	12	16	2

This is helpful as we can tell about how we can further our advertising for our film, we’ll most likely use a combination of Facebook and Youtube to get people interested in our film.